RESUME

Perry Street Software

Marketing Manager, New York, NY (2022-2024)

O.N.S

Program/Events & Press Associate, New York, NY (2017-2019)

  • Developed integrated marketing campaigns tailored to key audiences, increasing weekly active users by 15%.

  • Partnered with creative and product teams to create strategic proposals (RFPs) aligning brand offerings with brand and partnership(s) objectives.

  • Analyzed audience data to refine campaign strategies, ensuring alignment with KPIs and delivering measurable results.

  • Led the execution of digital marketing initiatives across multiple platforms, driving brand visibility and user engagement.

Perry Street Software

Marketing Coordinator, New York, NY (2021-2022)

  • Assisted in the development and execution of marketing plans for both the Jack'd and SCRUFF apps, resulting in a 15% increase in user acquisition. 

  • Collaborated with cross-functional teams to create integrated marketing solutions for Jack’d and SCRUFF app, enhancing alignment with sales and media teams.

  • Conducted competitive analysis to inform creative strategies and optimize audience engagement for marketing campaigns.

  • Managed social media accounts and email campaigns, resulting in a 10% increase in user engagement. 

  • Conducted competitor analysis and identified key trends, resulting in the successful launch of new app features.

The Real Real

Office Manager,New York, NY (2018-2021)

  • Project Management

  • Content Management Systems (CMS)

  • Budgeting

  • Cross-functional Collaborations

  • Analytical skills

  • Managed day-to-day operations of the office, resulting in a 25% increase in efficiency.

  • Coordinated with vendors and suppliers to ensure timely delivery of products and services, resulting in a 15% decrease in costs.

  • Managed the company's inventory system and office supplies, resulting in a 20% decrease in waste.

People’s Revolution

Pr/ Showroom Coordinator, New York, NY (2017-2018)

Skills

  • Coordinated and executed successful events, resulting in a 25% increase in brand awareness.

  • Managed press relationships and secured coverage in top publications, including Vogue and GQ.

  • Assisted in developing marketing materials, including email campaigns and social media content.

  • Assisting in the production of fashion shows during New York Fashion Week

  • Collaborating with Fashion GPS to manage guest lists, RSVPs, seating charts, and other production logistics

  • Managing relationships with editors, stylists, and celebrity/high-profile clients

  • Arranging and maintaining designer clothes and accessory samples in the PR showroom

  • Managing daily sample requests from national media outlets and coordinating product-related requirements for VIP/celebrity dressings in close collaboration with stylists

  • Assisting the CEO, showroom director, and other senior personnel with special projects

  • Monitoring and tracking editorial credits in print and online media, and compiling press clips

  • Supporting in the preparation of press reports and handling general office duties

  • Interpersonal Skills

  • Communication

  • Social Media Marketing

  • Marketing Strategy

  • Leadership

  • Critical thinking

  • Attention to detail