Event Planning & Execution

Noir Nights (2024)

Objective:
Curated a monthly event series celebrating art, culture, and community, fostering deeper audience connections with the Nue Noir brand.

Details:

  • Secured partnerships with sponsors like Sweet Catch BK, Mala Mia Mezcal, BaeJuice and Right Hype Podcast to enhance event experiences.

  • Managed all aspects of event logistics, from venue selection to décor and guest curation.

  • Integrated branded merchandise, such as tote bags and event-exclusive items, into each event for attendee engagement.

Results:

  • Attracted 200+ attendees per event, strengthening community engagement and sponsor partnerships.

Merchandise and Activations for Jack’d Partnered Events (2021-2024):

Objective:
Elevated Jack’d’s presence at North American Prides and partnered events through custom merchandise and experiential activations.

Details:

  • Designed and distributed branded items, including tote bags, pins, and T-shirts, tailored to each Pride event's theme.

  • Managed on-site activations, such as photo booths and interactive games, to enhance audience engagement.

  • Collaborated with event organizers to secure prime brand placement and ensure seamless integration with event themes.

Results:

  • Boosted brand recall with 80% of surveyed attendees recognizing Jack’d as a key Pride sponsor.

  • Increased app downloads by 15% during Pride month campaigns.

Black History Month "Black Pioneers in Fashion" Presentation Feature for The Real Real (2021):

Objective:
Celebrated Black pioneers in fashion through an impactful presentation for All American stores and offices during Black History Month.

Details:

  • Designed an educational and visually engaging presentation to highlight key figures in Black fashion history.

  • Collaborated with teams to ensure accurate representation and alignment with company values.

  • Distributed branded materials, including booklets and merchandise, to extend the impact of the presentation.

Results:

  • Received high praise from leadership, with employees noting the presentation's educational and inspiring content.

O.N.S. Events (2017-2019)

Objective:
Supported O.N.S. in hosting brand-focused events that aligned with their vision and elevated customer experiences.

Events:

O.N.S Creative LAB: MIKE PERRY LAUNCH EVENT 1, O.N.S Exchange: Cannabis Culture, O.N.S x American fashion podcast , O.N.S CREATIVE LAB: A&R NOMAD COLLECTION, and ,.O.N.S.S Brief Issue 03 Launch + Yoshi Flower Performance

Details:

  • Coordinated event logistics, including vendor management, seating arrangements, and décor.

  • Partnered with press teams to ensure media coverage and maximize event exposure.

  • Integrated brand messaging into all aspects of the event, from signage to merchandise.

Results:

  • Delivered events that aligned with O.N.S.’s brand identity, resulting in positive media coverage and increased customer engagement.

People’s Revolution: NYFW 2017 Namilia Show

Objective:
Assisted in executing high-profile New York Fashion Week show, showcasing cutting-edge designs and elevating brand visibility.

Details:

  • Coordinated logistics for shows, including seating arrangements, backstage operations, and VIP client handling.

  • Supported media outreach efforts, ensuring maximum coverage for clients.

  • Managed the execution of sponsorship integrations and partnerships to enhance show value.

Results:

  • Contributed to the seamless execution of multiple NYFW shows, earning recognition from clients and media alike.