Integrated Marketing & Brand Strategy

Social & Influencer Impact

Multi-Platform Strategy

Developed targeted campaigns across Instagram, Twitter, and TikTok for maximum reach.

Influencer Collaborations

Partnered with authentic voices who resonated with our community values.

Measurable Results

Achieved 20% increase in downloads and 15% boost in engagement metrics.

In-App Promotion Strategy

Strategic Design

Aligned promotions with user behavior insights

Backend Integration

Partnered with engineering for seamless functionality

Global Engagement

Targeted campaigns across LATAM, North America, and Asia

Our in-app promotions drove 20% higher engagement during campaign periods.

Visual Campaign

Brand-Aligned Photoshoot

Coordinated production of modern, inclusive visuals across platforms.

Multi-Platform Optimization

Created assets for site banners, app stores, and in-app promotions.

Download Conversion

Enhanced visuals contributed to 10% increase in app downloads.

In-App Promotions & Backend Strategy for Jack’d and SCRUFF

Objective:
Developed and executed in-app promotions to enhance user engagement and promote app features, collaborating with product and tech teams to optimize backend functionality.

Details:

  • Strategic Design: Conceptualized promotional campaigns within the app, aligning with user behavior insights and marketing objectives.

  • Backend Integration: Partnered with product and engineering teams to implement promotional features, ensuring seamless functionality.

  • User Engagement: Deployed targeted in-app notifications, banners, and seasonal offers to drive user participation and app feature adoption across LATAM, North American, and Asian markets.

Results:

  • Increased user engagement by 20% during promotion periods.

  • Boosted app feature adoption rates through targeted in-app messaging.

Jack’d V7 Campaign Photoshoot for New Site, App, Apple Store, and Google Play (2023):

Objective:
Create new visuals to align with the V7 launch across all platforms, including the app and app stores.

Details:

  • Organized and assisted a photoshoot to create modern, inclusive visuals for digital and mobile platforms.

  • Worked closely with photographer and design team to ensure visuals adhered to brand guidelines.

  • Delivered assets optimized for site banners, app store listings, and in-app promotions.

Results:

  • Enhanced app store visuals contributed to a 10% increase in downloads post-launch.

Photo: @elliottjeromebrownjr
Stylist: @binxnguyen
Groomer: @christinaguerra
Set Designer: @jessej.hoffman
Studio: @studiostropa
Executive Producer & Casting: Khalid Livingston
Jack’d Team: Prince Adams, Tyrus Townsend
Production by @themorrisongroup

Ad Hoc Jack’d Wheat Pasting Campaign for V7:

Objective:
Execute a guerrilla marketing campaign to generate buzz around the V7 rebrand in key city markets ( West Hollywood, CA and Brooklyn, NY).

Details:

  • Collaborated with designers and artists to create wheat-pasted posters across high-traffic areas to build awareness of the app's new features.

  • Coordinated locations and timing to maximize visibility and engagement.

  • Integrated campaign messaging with digital efforts for cohesive brand storytelling.

Results:

  • Increased social media mentions by 15%, with organic user-generated content showcasing campaign materials.

Meet Them Here- Jack’d Campaign:

Objective:
Launch Jack’d app first commercial campaign to promote community connection and inclusivity, increasing app visibility and downloads.

Details:

  • Developed campaign strategy, from concept to execution, highlighting diverse user experiences.

  • Collaborated with product and production teams to oversee creative direction and ensure alignment with brand values.

  • Utilized digital platforms ( Youtube, Instagram, and TikTok) for targeted distribution, driving engagement and app installs.

Results:

  • Achieved a 20% increase in app downloads during the campaign period.

  • Garnered positive feedback from users and stakeholders, strengthening brand perception.

Director: Levi Walton
Executive Producer and Casting: Khalid Livingston
Production: The Morrison Group
Music: “Crushin in the Club” by @Cakes Da Killa
Title Design: Kyra Thompson
Jack’d Team: Khalid Livingston, Prince Adams , and Tyrus Rochell Townsend

Custom Jack’d Merchandise for Wellness Month:

Objective:
Create branded merchandise to engage users during Wellness Month and promote health-focused app features.

Details:

  • Designed branded merchandise such as water bottles, workout bands, and T-shirts, aligning with the theme of health and wellness.

  • Social Media Campaign:

    • Created a month-long campaign across Instagram, Twitter, and Facebook with the hashtag #WellnessWithJackd to encourage users to share their wellness journeys.

    • Developed daily wellness tips, user-generated content prompts, and giveaways featuring the custom merchandise.

    • Partnered with influencers in the health and wellness space to expand campaign reach.

  • Audience Engagement:

    • Hosted weekly Instagram Live sessions featuring fitness coaches and mental health advocates, tying back to the Wellness Month theme.

    • Launched a user challenge encouraging participants to share photos or videos using the merchandise, with winners receiving exclusive app perks.

Results:

  • Increased user engagement during the month by 20% with app usage peaking in wellness-related features.

  • Generated over 1,000 user posts using the hashtag #WellnessWithJackd, increasing campaign visibility.

  • Achieved a 25% increase in social media engagement during the campaign period.

  • Drove app downloads by promoting exclusive features tied to the wellness campaign

Pool Party Activations with Jack’d Custom Floaties:

Objective:
Boost event attendance and app visibility through themed pool party activations featuring branded floaties.

Details:

  • Conceptualized and executed branded pool float designs to align with partnered Frolic Weekend and Good Dayz summer pool events in .

  • Managed logistics, from manufacturing to on-site distribution at the event.

  • Created photo opportunities for attendees to share on social media, amplifying brand reach.

Results:

  • Generated over 2,000 user-generated posts featuring the floaties, significantly boosting social media engagement.

Event Merchandise and Activations for Jack’d Events:

Objective:
Enhanced event experiences through unique branded merchandise, fostering deeper audience connection with the app.

Details:

  • Designed tote bags, fans, towels, hats, T-shirts, and other custom activations tailored to key cities Pride, partnered events, movie festivals, and other specific events.

  • Coordinated production and distribution, ensuring timely delivery and high-quality standards.

  • Integrated merchandise into overall event branding for a cohesive experience.

Results:

  • Merchandise and activations became a key engagement tool, with post-event surveys indicating 90% of attendees appreciated the branded items.